Africsearch recrute: MARKETING MANAGER WEST & CENTRAL AFRICA

Référence : MMWCA

Poste offert : Directeur marketing

Date limite : 31/10/2014

Région : Afrique de l'Ouest (Côte d'Ivoire)

Secteur d'activité : Industrie

Description du poste / Fonctions / Attributions :

1. Position purpose

• Maximise middle & long term profitability and market share of BCS products in West & Central  Africa ( 21 countries ) in line with the  BCS  Africa strategy
• Manage a team of experts  Food Chain Manager , Farmers Centricity Manager , Crop managers , communication
• Enure the Optimization of product portfolio  and successful launches of the new projects
• Innovation rate and KPI’s (TO, IGM, OPEX and market share)
• Ensure successful product defense strategies
• Ensure sustainability of 2014-2020 strategic review and balance short term results with long terms requirements.

2. Major tasks and responsibilities of position

 

• Conduct appropriate studies for WCA   markets in the main crop segments : Cocoa , cotton , rice , corn ,oil Palm , vegies and tropical fruits

• Collection, control & follow up of market data for in core countries  (Ghana , Côte d’Ivoire , Nigeria )
• Follow up market tendencies and prices, by visiting clients and distributors throughout the countries, organizing studies and surveys
• Anticipate trends for WCA  Group of countries
• Analyze target needs, competitors’ strategy, our own performance and market opportunities to launch new products.

 

•  Build a marketing & development strategy for the main segments

 

• Conceive and update mid & long-term strategic marketing & development plan for WCA country group together with the other management committee members

• Propose to upper management scenarios defining the strategic direction of BCS in WCA (Ghana, Benin, Côte d’Ivoire, Mali, Nigeria, Senegal …) in order to maximize performance in the marketplace.
• Build a deep knowledge of BCS products & strategy by keeping contact with other N       country marketing managers & Global Product Management;

• Develop a generic defence strategy
• Find innovative ideas to grow /recapture the market
• Identify the new BCS products to launch in each WCA country according to consumer needs and global BCS marketing strategies.
• Evaluate opportunities for distribution partnership with key regional distributors 
• Manage with the marketing team projects under development, and define and validate with    the country head the status of the pre-projects.

 

• Manage the annual budget

 

• Establish and manage annual budgets for marketing (publicity & information)
• Build 5-year marketing plan + yearly marketing plan & budget
• Set up processes, tools, panels and database allowing planning and follow up of the business

 

• Organize new product launch

 

• Prepare all details of the product launch process (packaging, price positioning, promotion & communication, launch events,…)
• Set up action plans by crop segment together with Crop Managers
• Coordinate with the supply chain the packaging and label validation.
• Validate all technical aspects of the products to be launched, for approval (BCS & country authorities); adapt message on the product to country legislation requirements

 

• Organize the technical and marketing communication by product with the Sales Manager and Registration and Development Manager

 

• Adapt communication tools provided by the Global to the West and Central Africa  markets & supervise their implementation;
• Ensure the good communication amongst the management committee and the field team on line with the marketing strategy (timing, prioritization, strategic importance,..)
• Choose & accompany, together with development and sales, opinion leaders & scientists supporting technologies and products; maintain relationships with media
• Train sales force on new products and concepts & convince them on their relevancy
• Define communication strategy
• Coordinate commercial trials and field events with the registration and development department
• Promote BCS products during the fairs and various events
• Ensure the legal and technical compliance of the information on the product label
• Participate in product defence actions in case of crisis or threat on BCS products.

• Manage the External consultants team (Senegal , Mali , Benin , Cameroon)

 

• Recruit new marketing colleagues according to needs with the Country Head approval.

•  Give objectives, guidelines, supervise and control team’s work, appraise each team member    and   decide on appropriate training needs to further develop people.

• Coach team, create a positive working atmosphere, enhance motivation and implement team      based working structure

 

• Ensure a collaborative and proactive interface with NWCA and EMEA - Tamecis regions

 

• Coordinate marketing activities in WCA countries in total coherence with EMEA-Tamecis and NWCA guidelines and strategies
• Attend and represent WCA in the regional or international meetings: MDT, MST, Workshops …
• Implement and update regularly the global marketing tools : NewPort, Tricast, Agrowin

• Stakeholders Food Chain partnership for the assigned area

 

• Introduce stakeholders to a deep  knowledge of BCS food chain strategy
• Find innovative ideas to spread food chain strategy
• Build food chain strategy country by country, product segment by product segment, according to product and business priorities
• Define under which way the food chain strategy will be implemented ( targets, communication means, projects,…)

• Accompany producers in their certification process to be able to export to EU
• Anticipate actions to implement in case of change in EU regulations

3. Value added
    

• Define and implement a marketing strategy for the 3 Core countries ( Ghana , Côte d’Ivoire , Nigeria ) in order to maximize middle and long term profitability and market share of BCS product portfolio
• Promoting BCS product image in the market through adapted action plans
• Foster Food Chain partnership with local growers associations ,exporters , food processors ( Dole , Delmonte , Nestlé , Garcill , ADM , Barry Callebaut … )
• Implement customer segmentation by crop and market

Description du profil du candidat :

1. Skills, experience and qualifications

 

• University degree as an Agronomist, preferably with Crop Protection experience
• Good knowledge of the market and the industry,
• Good proficiency in English and French
• Advanced computer skills (Excel, Word, Power Point, etc.)
• Analytical and strategic thinking
• Planning & reporting skills
• Management skills
• Company immanent / process oriented thinking
• Quick learner, flexible and adaptable to new environments.

Informations supplémentaires :
Prière d'adresser votre candidature à infoci@africsearch.com en précisant en objet l'intitulé du poste.